THE BUSINESS OF COVERING
A few years ago maybe, maybe about 7 there was a fashion show held for Muslim women at Nordstrom's Tyson's Corner store in Virgina, in a effort to figure out what Muslim women are shopping/wearing and how best to cater to that market. However, as we see not much has been publicly done in that regard as evidenced by the below article. Muslim women have been shopping stores like H & M, Zara, Century 21 and others for years, buying long skirts, scarves or what we call hijabs and various items, layering clothing to give the desired covered effect. Now, the article is saying that the opportunity was missed to cater to this market. Why? I am just wondering if it might be Islamophobia, yeah I said it. Are large retailers afraid to advertise openly to Muslim women consumers? I am sure they must have weighed and discussed this, so what happened, I have not seen any commercials, ads, announcements etc. Hey not that we, Muslim designers are looking for competition.